Saturday, October 19, 2013

BBM Will Be Re-Released In View Days To Come - BlackBerry's Open Letter To Customers, Partners & Fans

In an unprecedented move, BlackBerry has written an open letter to it's
customers. Frank Boulben, the company’s chief marketing officer, told
Reuters. ”We want customers to know that they can continue to count on us –
we are here to stay. We have substantial cash on our balance sheet and we
have no debt. We are restructuring our cost base and
this is a very painful
transition, but it will make us financially stronger and we want to get that
message directly to our customers.”
Boulben added that BBM for iPhone and Android will be re-released within
the next few days. See the letter below
To our valued customers, partners and fans,
You’ve no doubt seen the headlines about BlackBerry
You’re probably wondering what they mean for you as one of the tens of
millions of users who count on BlackBerry every single day.
We have one important message for you:
You can continue to count on BlackBerry
How do we know? We have substantial cash on hand and a balance sheet
that is debt free.
We are restructuring with a goal to cut our expenses by 50 percent in order to
run a very efficient, customer-oriented organization.
These are no doubt challenging times for us and we don’t underestimate the
situation or ignore the challenges.
We are making the difficult changes necessary to strengthen BlackBerry.
One thing we will never change is our commitment to those of you who
helped build BlackBerry into the most trusted tool for the world’s
business professional.
And speaking of those dramatic headlines, it’s important that we set the
record straight on a few things.
Best in class productivity tool.
We have completely revamped our device portfolio this year with the launch
of BlackBerry 10. We have four BlackBerry 10 devices – two
all touch and two hybrid (touch and QWERTY) – and all are running the third
update of our new platform. If what you care about most is
getting things done – taking care of your business – we have the best range
of devices for you. And we continue to offer the best mobile
typing experience – no ifs, ands or buts about it.
Best in class security.
Governments all over the world, global corporations and businesses that
simply cannot compromise on security choose and trust
BlackBerry. Security is our heritage, and the industry recognizes that
BlackBerry is the most secure when it comes to the device, server
and, of course, our global data network. Have no doubt that you can continue
to trust us to keep your communication safe and private.
Best in class enterprise mobility management.
We changed with the market, embracing BYOD because we understand that
as iOS and Android™devices become common in the
workplace, businesses still need to manage all of these different platforms
seamlessly and securely.
This is not a trivial task. While there are a number of startup companies that
make bold claims, BlackBerry has more software engineers
and the most resources dedicated to developing the most innovative
solutions to address this complex challenge.
And our customers know it. Over the past quarter, our BlackBerry Enterprise
Service 10 server base grew from 19,000 to more than 25,000. Corporate
clients are committed to deploying and testing the latest enterprise
technology from BlackBerry. We are committed to evolving with our
customers. That will never change.
Best in class mobile social network.
We are bringing the most engaging mobile messaging platform to all, with
our BBM™launch for Android™and iPhone.
There are already around six million customers pre-registered to be notified
of our roll out. This number is growing every day, and speaks to
the tremendous opportunity we have to expand BBM beyond BlackBerry
smartphones to make it the world’s largest mobile social network.
Yes, there is a lot of competition out there and we know that BlackBerry is
not for everyone. That’s OK. You have always known that
BlackBerry is different, that BlackBerry can set you apart. Countless world-
changing decisions have been finalized, deals closed and critical
communications made via BlackBerry. And for many of you that created a
bond, a connection that goes back more than a decade.
We believe in BlackBerry – our people, our technology and our ability to
adapt. More importantly, we believe in you.
We focus every day on what it takes to make sure that you can take care of
You trust your BlackBerry to deliver your most important messages, so trust
us when we deliver one of our own:
You can continue to count on us.
The BlackBerry Team

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